Please enable JavaScript.
Coggle requires JavaScript to display documents.
Account Planning and enablers (Collaboration & Knowledge (What…
Account Planning and enablers
Stakeholder Mapping
Listing
Mapping (influence/interest)
Prioritisation
Agree on engagement plan
Thought Leadership
Channels (into account)
Identify various channels in (intranet/internal comms/team meetings/innovation shares etc...)
Process/culture for identifying SMEs
Channels into GSK
Social Boost
GSK worksplace
Ad-hoc meetings
Communications & engagment
Account marketing Plan
Channels into GSK
Who we are and what we do
Structure approach to documenting & sharing value-add
Service Cataloge & offerings
General "who we are" / "what we want to be known for" comms
Internal comms from account team and/or LS leadership
Collaboration & Knowledge
Collab platform/tool
Knowledge-share forums
see comms
Training
VFQ
Agile
Domain knowledge
What Knowledge?
Casestudies
Commercials
Best practice / ways of working
Process for identifying opportunities for cross sell/upsell
Resourcing & Hiring
Dedicated resource lead?
Engagement Lead for NA?
Other roles...
Progressing the 30/60/90 Plans
Refinement of plans
(with Each CP) Discussing/agreeing/articulating what the plans aim to achieve
Agreeing plan/signoff with LS leadership
Exhaustive list of items
identify overlaps
Prioristise
Agree actions owners
Delivering the plan
Process for ongoing iterations ( 90+)
Overall objective with leadership team
Measurement, assessing impact, review