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Chapter 8: Blue Ocean Strategy (The three E principles (ENGAGEMENT…
Chapter 8: Blue Ocean Strategy
Build people's trust and commitment deep in the ranks and inspire their voluntary cooperation.
Build execution into strategy fro the start
Fair process
People's satisfaction with the outcome and their commitment to it rise when procedural justice was excersiced.
How affects
Strategy formulation prcess
Engagement, Explanation, Expectation clarity
Attitudes
Trust and commitment
Behaviour
Voluntary coperation
Strategy execution
Exceeds expectations
The three E principles
ENGAGEMENT
Involving individuals in the decisions that affects them
EXPLANATION
Everyones should understand why final strategic decisions are being made as they are
EXPECTATION CLARITY
State clearly the new rules of the game
Why matters
It all comes down to intellectual and emotional recognition
When individuals feel recognition of their intellectual worth, they are willing to share their knowledge
External stakeholders
Commitment, trust and volunteering corporation allow companies to stand apart in the speed quality and consistency to9 implement a strategy shift.