Chapter 8: Blue Ocean Strategy (The three E principles (ENGAGEMENT …
Chapter 8: Blue Ocean Strategy
Build people's trust and commitment deep in the ranks and inspire their voluntary cooperation.
Build execution into strategy fro the start
People's satisfaction with the outcome and their commitment to it rise when procedural justice was excersiced.
Strategy formulation prcess
Engagement, Explanation, Expectation clarity
Trust and commitment
The three E principles
Involving individuals in the decisions that affects them
Everyones should understand why final strategic decisions are being made as they are
State clearly the new rules of the game
It all comes down to intellectual and emotional recognition
When individuals feel recognition of their intellectual worth, they are willing to share their knowledge
Commitment, trust and volunteering corporation allow companies to stand apart in the speed quality and consistency to9 implement a strategy shift.