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Chapter 7: Blue ocean strategy (hurdles) (Cognitive (an organization…
Chapter 7: Blue ocean strategy (hurdles)
Cognitive
an organization wedded to status quo
Making people see and experience harsh reality first hand
Employees have to face the worst of operational problems
Get them listened to unhappy customers
limited resources
Multiply the value of the resources they have
spots
Hot spots
low resources but high potential
cold spots
High resources but low impact
Horse trading
Trade unit´s excess in one area for another´s unit excess to fill a gap
Change what they donñt need for what they do need
motivation
Kingpins
Key influencers in the organization
Natural leaders
Fishbowl managging
Shining a spotlight on their action in a e repeated visible way
Fair process
engage all the affected people in the process, explain the reasons and basis to promotion and demotion
atomization
Framing of the strategic challenge
Unless people believe the strategic challenge is attainable, the change is unlikely to succeed
politics
Opposition from powerful vested interest
Levering the angels
silencing the devils
Getting a consigliere in the managing team (maktng, operation and finance)
Not conventional wisdom but tipping point leadership