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Case 1 Flare Fragrances (Appendix (Flare Communications Budgets, 2008…
Case 1 Flare Fragrances
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Advertising, Promotion, and Marketing Communications
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Appendix
- Flare Communications Budgets
- 2008 Focus Group Sessions: Summary of Findings
- Flare Fragrances Brand Positioning Map - One possible view
- Proposed New-Product Introduction Programme
- 2008 Estimated Flare Factory Sales & Percent by Brand & Channel vs Market
- Three Media Plans for Savvy Introduction
- 2007 Income Statement for Flare Fragrances
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