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Business Conduct Chapter 3: Personality, Perception, & Attribution
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Business Conduct Chapter 3: Personality, Perception, & Attribution
Spring 2019
R. Moore, Ph.D.
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Social Perception
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Characteristics of the Perceiver
1) Perceptual lenses
2)Attitudes
3) Mood
4) Self-Concept
5) Cognitive Structure
Characteristics of the Target (Person Being Perceived)
1) Physical Appearance
2) Verbal Communication
3) Nonverbal Cues
4) Intentions
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Impression Management - process by which individuals try to control the impressions other have of them
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