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C1 Understanding Megatrends (Characteristics (Large Scale Change, Major…
C1 Understanding Megatrends
Characteristics
Large Scale Change
Major Trend Movement
Affects a wide range of activities, processes and perceptions
Underlying forces that trend many other smaller trends
Changing demographics, rise of the middle class, enabling technology, rise of the individual, economic power shift
Example
Megatrend
Energy sources
Re-balance of world economy
Ageing population
Climate Change
Trend
Development of sustainable energy sources
Rise of China and SEA
Increase in healthcare expense
Increase in natural disaster
Black Swan Event
High consequence
After occurrence, they are rationalized by hindsight
Hard to predict