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CORPORATE STRATEGY (8S
CREATE VALUE (Speading Human and financial capital…
CORPORATE STRATEGY
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DESTROY VALUE
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Excessive pride/Hubris: base decision not on analysis, but feelings
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BCG Growth-share Matrix:
Matrix
- Cash Cow: high market share, low growth
- Dog: low market share, low growth
- Quest Mark: low market share, high growth
- Start: High market share, high growth
Benefits:
- easy, simple, versatile
- all business unit in one matrix
- choose which product to keep
Weaknesses:
- only 2 dimensions
- not relation with other factors in the company
- dogs can be good some times
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