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C5 Consumer Markets & Buyer Behavior (Characteristics Affecting…
C5 Consumer Markets & Buyer Behavior
Model of Consumer Behavior
Characteristics Affecting Consumer Behavior
Cultural Factors
Culture
Subculture
Hispanic American Consumers
African American Consumers
Asian American Consumers
A Total Marketing Strategy
Social Class
Social Factors
Groups and Social Networks
Word-of-mouth influence
opinion leaders
online social networks
Family
Roles and Status
Personal Factors
Occupation
Age and Life Stage
Economic Situation
Lifestyle
Personality and Self-Concept
Psychological Factors
Motivation
Perception
Learning
Beliefs and Attitudes
Buying Decision Behavior and the Buyer Decision Process
Types of Buying Decision Behavior
Complex Buying Behavior
Dissonance-Reducing Buying Behavior
Habitual Buying Behavior
Variety-Seeking Buying Behavior
The Buyer Decision Process
Evaluation of Alternatives
Purchase Decision
Information Search
Postpurchase Behavior
Need Recognition
The Buyer Decision Process for New Products
Stages in the Adoption Process
Interest
Evaluation
Awareness
Adoption
Evaluation
Individual Differences in Innovativeness
Early adopters
Early mainstream
Innovators
Late mainstream
lagging adopters
Influence of Product Characteristics on Rate of Adoption
Complexity
Divisibility
Compatibility
Communicability
Relative advantage