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Sales Strategy: Diaglucide MR60 mg Tablets (Where are we contacting our…
Sales Strategy: Diaglucide MR60 mg Tablets
Who am I selling to/who are we trying to reach(who are my ideal customers, what are their urgent needs)
General practitioners
Specialists
KOL
Patient centrict approach
What are we selling to them, what are we offering
What are our current cycle objectives
What is our value proposition
Know our product through and through
Why is is better than the competition
Guideline positioning
Efficacy evidence
Tolerability
Access
Why is this product essential to our customer or the patients
How will we leverage our position
Looking at the market or looking at the patient type
Where are we contacting our customers and building awareness
Dr calls
Round tables
Leave pieces
AV's
What is the best environment for ROI
CPD functions
Conferences/ conventions
Where do I get sales
Why are we doing the marketing we are doing?
Build brand awareness
Build brand loyalty
When should we execute our campaign,
When do our target market need this product most?
When will I review my approach (Cycle period)