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The Power of The Language (Language Shape Attitudes (Sexism and Racism…
The Power of The Language
Language Shape Attitudes
Credibility
Dr.Fox hypothesis : An apparently legitimate speaker who utters an unintelligible message will be judged competent by an audience in the speaker's are of apparent expertise
Status
Several factors combine to create positive or negative impressions: accent, choice of words, speech rate, and even the apparent age of a speaker
EX) Speakers of Black English, a distinctive dialect with its own accent, grammar, syntax, and semantic rules, are rated as less intelligent, professional, capable, socially acceptable, and employable by speakers of standard English
Naming
The simple way of identification : they shape the ways others think of us, the way we view our selves, and the way we act.
EX) The distinctive names are a symbol of solidarity with the African American Community.
Sexism and Racism
The power of language to shape attitudes goes beyond individual cases an influences how we perceive entire groups of people.
It is usually easy to use non exist language.
The power of racist language to shape attitudes is difficult to avoid, even when it is obviously offensive.
Language Reflect Attitudes
Power
Communication researchers have identified a number of language patterns that add to, or detract from, a speaker's ability to influence others, as well as reflecting how a speaker feels about his or her degree of control over a situation
EX) Powerless one: Excuse me, sir, I hate to say this, but I...uh...I guess I won't be able to turn in on time. The Powerful one: I won't be able to turn in my assignment on time.
Affiliation
Language can also be a way of building and demonstrating solidarity with others.
An impressive body of research has demonstrated that communicators who want to show affiliation with on another adapt their speech in a variety of ways, including their choice of vocabulary, rate of talking , number and placement of pauses, and level of politeness.
Attraction and interest
Demonstrative pronoun choice: These people want our help(positive), Those people want our help.(less positive)
Sequential placement: Dick and Jane(Dick is more important), Jane and Dick(Jane is more important).But this is not always significant.
Negation: It's good(positive), It's not bad(less positive)
Responsibility
It vs I Statements: It is not finish(less responsible), and I didn't finished(more responsible).
You vs I Statements: Sometimes you make me angry(less responsible), Sometimes I get angry when you do that.
But Statements: It is good idea, but it won't work (But cancels everything that went before the word
Question vs Statements: Do you think we ought that(less responsible), I don't think we ought that(more responsible)