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INTERNAL ANALYSIS Firm Value Chain + VRIO +R&C What is the company…
INTERNAL ANALYSIS
Firm Value Chain + VRIO +R&C
What is the company good at?
NO compared to competitors
FIRM VALUE CHAIN
SUPPORT
HR :silhouettes:
Technology development :iphone:
Firm Infrastructure :house:
Procurement
PRIMARY ACTIVITIES
Outbound Logistic :arrow_upper_right:
Marketing & Sales :money_mouth_face:
Operation :male-factory-worker::skin-tone-2:
After Sales Service :helmet_with_white_cross:
Inbound Logistic :arrow_lower_left:
RESOURCE BASED VIEW
:hammer_and_wrench:Resources: WHAT the company uses to create value and competitive advantage
:!:Cababilities: HOW uses the elements
:!!:Priorities: WHY the company does something (Values)
RESOURCES
Financial :money_with_wings:
Technological :male-technologist:
Physical :oncoming_automobile:
Intangible:
Human
Innovative and creative teams
Reputation
Knowledge
VRIO
Sustain Comp Adv
Rarity: uncommon, unique, scarcity
Inimitable:
Path Dependence
Tacit Knowledge
Complexity
Time compression diseconomies
Network effect
First mover
Value: what is worth for customers?
Direct: pleasure, happiness, satisfaction
Indirect: low cost
Organized: capture the profit
VRIO comp adv
4 NOs: Competitive failure
3 YESs: Unused Durable
2 YESs: Temporary Comp Adv
4 YESs: Sustainable Comp Adv
1 YES: Competitive parity