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Visual Language (Visual Messages (Colour (Colour Properties (Tints, Shades…

- - - - Hue
        
        Is the term for the pure spectrum colours commonly referred to by the colour names.
      - Tints, Shades and Tones
        
        Shades
        
        Colours that are darker by adding black.
        
        Tints
        
        Colours that are lighter by adding white.
        
        Tones
        
        Colours made by adding grey.
      - Value
        
        The relative lightness or darkness of a
        colour.
      - Saturation
        
        Saturation defines a range from pure colour (100%) to grey (0%) at a constant lightness level. A pure colour s fully saturated.
      - Lightness
        
        Lightness defines a range from dark (0%) to fully illuminated (100%). Any original hue has the average lightness level of 50%.
      - Munsell colour system
        
        It is a system, created by Albert Henry Munsell, that tries to organise colours looking at value, chroma and hues.
    - - What is Harmony?
        
        Harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry or colour.
      - Basic techniques for creating colour schemes
        
        Analogous colour scheme
        
        Analogous colour schemes use colours that are next to each other on the colour wheel. They usually match well and create serene and comfortable designs.
        
        Triadic colour scheme
        
        A triadic colour scheme uses colours that are evenly spaced
        around the colour wheel. It tends to be quite vibrant.
      - Colour in direction, signage, and signal
        
        Colour is closely related to the behaviour patterns of
        society, such as giving instructions to a department and
        warnings.
    - - What is colour symbolism?
        
        Colour association is a very important factor in visual communication. The correct use of colour requires careful analysis of the experience and expectations of the
        viewer. Colour symbolism changes between cultures.
      - The meaning of colours
        
        The meaning of colours is the cultural use of colour and how colours interact.
        
        Denotative colour
        
        Saturated colour
        
        Pure colour are attractive colours, which produce
        euphoria, attraction...
        
        Fantasy colour
        
        Colour manipulated gives us the feeling of
        reverie, inaccessibility, mystery...
        
        Iconic colour
        
        It refers to the application of the natural
        colour of the object.
        
        Connotative colour
        
        We apply psychological connotations to colours.
        
        Symbolism
        
        Grey
        
        Neutrality.
        
        Yellow
        
        Attraction, study, intellect, confidence, divination.
        
        Green
        
        Fertility, luck, money, employment.
        
        Brown
        
        Animal,home.
        
        Blue
        
        Tranquility, patience.
        
        Pink
        
        Love, morality, friendship.
        
        Black
        
        Negative energy, elegance.
        
        Orange
        
        Stimulation, attraction, adaptability.
        
        Red
        
        Protection, strength, lust, courage, passion.
        
        Purple
        
        Power, healing, spirituality, meditation.
        
        White
        
        Protection, purification, truth and peace.
        
        Schematical colour
        
        Colour coding is a way to convey information quickly, which facilitates visual search.
        
        Synesthesia
        
        What is synesthesia?
        
        It is a condition in which one sense (for example, hearing) is
        simultaneously perceived as if by one or more additional senses such as sight. Another form of synesthesia joins objects such as letters, shapes, numbers or people's names with a sensory perception such as smell, colour or flavour.
        
        Aura
        
        Aura is an album by Miles Davis. The main theme consists of 10 notes. The following 9 movements of the suite represent the colours Mikkelborg sees in Miles's aura.
    - - Colour is one of the most obvious elements of design, for both the user and the designer. It can stand alone, as a background, or be applied to other elements.
  - - - Marcel Duchamp
        
        He was a pioneer of Dada, a movement that questioned long-held
        assumptions about what art should be, and how it should be made. Seeking an alternative to representing objects in paint, Duchamp began presenting objects themselves as art.
    - - Concrete poetry, also called visual or shape poetry, was created as a way to combine image and poetry.