Higher Business Assignment (Promotion (Promotion is the process of raising…
Higher Business Assignment
There are a number of pricing strategies that can be used by businesses. A business will use different pricing strategies for different products in their portfolio.
Promotion pricing - the price is set low to begin with and increases over time. For the first three months of a standard membership its priced at £16.99 then goes up to £21.99 after three months. The extra membership is priced at £21.99 a month then increases to £24.99 after 3 months.
compare to other gym prices
Physical evidence refers to what customers see that gives them clues about a business from the image it portrays.
One review that a customer gave on trust pilot was that the overcrowding of the gym is having a negative effect on her mental health and described working out in the gym as "..trying to work out in a battery farm." - Recommendation could be that they add more machines to their busier gyms to accommodate for the amount of people in the gym at peak times.
Process refers to how a customer receives service. This could be the process they go through to book a holiday etc.
Open 24 hours which is beneficial for customers as it makes the place more accessible for all customers including those on night shift etc. It also gives people more flexibility and ease to fit going into the gym into their schedule.
Doesn't lock customers into 12 month contracts which gives the customer the ability to cancel their contract any time. This will make more people likely
Geared towards the marketing of the service customers receive. People refers to who is representing a business or brand. Those employed by the business are essential to the image and reputation of a business, especially those that are customer facing.
Promotion is the process of raising awareness of products and persuading customers to buy them instead of going to competitors.
Pure gym is offering free three day passes for one of their gyms that is usually worth £11.99. This is beneficial to new customers as it allows them to try out the gym for a few days without being tied down to a contract or having to even pay anything. If people like the business the will tend to invest in a full membership.
Pure gym is offering a £0 joining fee for those who join at the beginning of 2019. The joining fee is usally £15. This is beneficial as it will entice customers to buy a membership while they can avoid paying the additional price of a joining fee.
Pure gym is offering discounted memberships currently. The usual prices of £21.99 and £24.99 have been reduced to £16.99 and £21.99 for three months. This is beneficial as more people will want to buy the membership with it being that bit cheaper than usual and will be more likely to continue the membership after three months as they will be used to going to the gym and enjoy the lifestyle.
Product refers to what a business sells. A product can either be a good or a service. You can talk about the product life cycle, product portfolio and boston matrix.
Pure gym has personal trainers available at all times to help with various things such as teaching the customer correct form, motivating customers and providing knowledge.
Pure gym offers many classes which are included in the membership packages. There are a huge variety of classes to choose from including induction classes, cardio, toning, weight loss and general fitness so that anyone of any ability can attend. The classes also vary in length and start time to offer flexibility to users.
- Trust pilot for reveiws
Several reviews saying the staff are very friendly and that the cost of the gym membership is affordable and reasonable.
Many reviews saying the gyms are often overcrowded and that a lot of time is spent waiting around for machines to free up.