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Approach 1 Decision Tree for Scheduled Delivery Fee Experimentation (Does…

- - - - Customers cannot order below the order minimum
        
        Variant 1:
        $5.95 scheduling fee | $15 order minimum
        $2.95 scheduling fee | $25 order minimum
        FREE scheduling fee | $35 order minimum
        
        Variant 2:
        $5.95 scheduling fee | $25 order minimum
        $2.95 scheduling fee | $35 order minimum
        FREE scheduling fee | $45 order minimum
        
        Variant 3:
        $5.95 scheduling fee | $35 order minimum
        $2.95 scheduling fee | $45 order minimum
        FREE scheduling fee | $55 order minimum
        
        Variant 4:
        FREE scheduling fee | $35 order minimum
        
        Variant 5:
        FREE scheduling fee | $45 order minimum
        
        Variant 6:
        FREE scheduling fee | $55 order minimum
      - Customers can order below the order minimum, but they get hit with a $5.95 scheduled delivery fee and a $5.99 shipping fee.
        
        Variant 2:
        $5.95 scheduling fee | $25 order minimum
        $2.95 scheduling fee | $35 order minimum
        FREE scheduling fee | $45 order minimum
        
        Variant 3:
        $5.95 scheduling fee | $35 order minimum
        $2.95 scheduling fee | $45 order minimum
        FREE scheduling fee | $55 order minimum
        
        Variant 1:
        $5.95 scheduling fee | $15 order minimum
        $2.95 scheduling fee | $25 order minimum
        FREE scheduling fee | $35 order minimum
        
        Variant 4:
        FREE scheduling fee | $35 basket threshold
        (baskets < $35 are possible but incur a 5.99 shipping fee)
        
        Variant 5:
        FREE scheduling fee | $45 basket threshold
        (baskets < $35 are possible but incur a 5.99 shipping fee)
        
        Variant 6:
        FREE scheduling fee | $55 basket threshold
        (baskets < $35 are possible but incur a 5.99 shipping fee)
- - - - If the Control wins from Phase 1 (aka we don't have an order minimum)
        Note: Customers can purchase scheduled delivery items even if they are under the order minimum, but they'll be double hit with the 5.99 scheduling fee.
        
        Variant 6:
        FREE scheduling fee | $55 basket threshold
        (baskets < $35 are possible but incur a 5.99 shipping fee)
        
        Variant 5:
        FREE scheduling fee | $45 basket threshold
        (baskets < $35 are possible but incur a 5.99 shipping fee)
        
        Variant 4:
        FREE scheduling fee | $35 basket threshold
        (baskets < $35 are possible but incur a 5.99 shipping fee)
        
        Variant 1:
        $5.95 scheduling fee | $35 order minimum
        $2.95 scheduling fee | $45 order minimum
        FREE scheduling fee | $55 order minimum
        
        Variant 3:
        $5.95 scheduling fee | $55 order minimum
        $2.95 scheduling fee | $65 order minimum
        FREE scheduling fee | $75 order minimum
        
        Variant 2:
        $5.95 scheduling fee | $45 order minimum
        $2.95 scheduling fee | $55 order minimum
        FREE scheduling fee | $65 order minimum
      - If Variant 1 from Phase 1 wins (aka we could have a basket minimum):
        
        Note: Customers cannot purchase scheduled delivery items if they are under the order minimum.
        
        Variant 6:
        FREE scheduling fee | $55 order minimum
        
        Variant 5:
        FREE scheduling fee | $45 order minimum
        
        Variant 4:
        FREE scheduling fee | $35 order minimum
        
        Variant 3:
        $5.95 scheduling fee | $55 order minimum
        $2.95 scheduling fee | $65 order minimum
        FREE scheduling fee | $75 order minimum
        
        Variant 2:
        $5.95 scheduling fee | $45 order minimum
        $2.95 scheduling fee | $55 order minimum
        FREE scheduling fee | $65 order minimum
        
        Variant 1:
        $5.95 scheduling fee | $35 order minimum
        $2.95 scheduling fee | $45 order minimum
        FREE scheduling fee | $55 order minimum
    - - Note: This test would not necessarily be entirely conclusive because the effectiveness of an order minimum could depend on the magnitude of the order minimum. It's preferable to skip to Phase 2.
        Theoretically, we could Phase 2 up into a full factorial experiment to find out the optimal order magnitude for the minimum, but the time and resources to build that would be better spent on Phase 2. Again, it's preferable to skip to Phase 2
      - Variant 1: 5.95 Fee w/ $35 order minimum
      - Control: 5.95 Fee