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Audit Technique (4. Analyse de log (4.3 Images Alt Text (Si il en manque,…

- - - - Missing tags and duplicates title
      - Informative and contain keyword
      - Have 65 characters for every title tags
      - Keyword rich url
    - - Missing and duplicates
      - Should encourage CTR
      - 155-160 char
    - - 3 to 5 keywords for Bing
  - - - Missing and duplicates
      - Should have only one h1 per page, otherwise they will be competing
      - Shouldn’t be more than 70
      - H2 should be use to identify main content of the page
- - - - Rising, Falling or Flat?
    - - Time on site
      - Bounce rate
      - Page view
  - - - It can be server side if the server takes too long to dll the file from the DB
      - It can be client side if the code is not build properly and rendering takes too long.
      - Most of the time, site speed is due to heavy files (server side)
    - - Optimise image without using html tag
      - compress image file with tinypng.com
      - Activate Caching with a plugin on WP
      - Minified JS and CSS
      - GTMetrix.com
      - Eliminate blocking JS (move script at the end of html)
      - Use a CDN
      - Reduce HTTP Request
- - - - Quelle est la page pillier?
      - Content gaps
      - Duplicate content
- - - - page that rank well or page that can't be removed like homepage
    - - Some traffic but not in top 10 SERP for its keyword
    - - no traffic or backlinks
- - - - Visits
      - Bounce Rate
      - Conversions
      - Comments
      - Conversion
      - Organic entrances
      - % bounced entrances / bounce rate
      - Total pageviews/sessions
      - Number + quality of backlinks
      - Crawl frequency
      - CTR
      - Social shares
    - - Title
      - Description
      - Word count
      - URL
      - Indexability
      - Number + quality of backlinks
      - place of ranking keywords
      - Crawl frequency
      - Http status
      - Keyword rank