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AUDIENCES (CATEGORIES (PRIMARY AUDIENCE (TARGET AUDIENCE), SECONDARY…
AUDIENCES
CATEGORIES
PRIMARY AUDIENCE
TARGET AUDIENCE
SECONDARY AUDIENCE
NUMBER OF VIEWERS OUTSIDE THE PRIMARY AUDIENCE
PASSIVE VIEWING
VIEWER THAT DOES NOT INTERACT PHYSICALLY WITH THE PRODUCT
ACTIVE VIEWING
VIEWER THAT PHYSICALLY INTERACTS WITH THE PRODUCT
FAMILY
PASSIVE VIEWING
MASS AUDIENCE
DIFFERENT LIKES AND INTERESTS
AUDIENCE RECEPTION THEORY
HOW PEOPLE RESPOND TO MEDIA PRODUCTS
MEDIA TEXTS ARE ENCODED AND DECODED
PRODUCER ENCODES MESSAGES
AUDIENCE DECODES MESSAGES IN DIFFERENT WAYS
NOT ALWAYS INTERPRETED IN THE WAY INTENDED
USES AND GRATIFICATION
TYPES
MASS AUDIENCE
'BROADCAST AUDIENCE'
MEDIA AND COMMUNICATION WHICH TARGETS A VERY LARGE GROUP OF PEOPLE
EXAMPLES OF MEDIA
THE GUARDIAN
F.R.I.E.N.D.S
HEAT MAGAZINE
NICHE AUDIENCE
MUCH SMALLER AUDIENCE
VERY INFLUENTIAL
EXAMPLES
STAMP AND COIN MART
ANGLER'S MAIL
ALL OUT CRICKET
