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Fox Insights Jan 28 - Feb 01 (RTDs (Einstok-trio-of-beers-702x336 In…
Fox Insights Jan 28 - Feb 01
RTDs
In January 2018, London-based drinks distributor Love Drinks extended its craft beer portfolio with the launch of a trio of Icelandic craft beers from Iceland’s Einstök brewery: Wee Heavy, Doppelbock Winter Ale, and Toasted Porter. All three brews are described to be full in flavour and beautifully balanced.
In January 2019, UK’s Gen!us brewery introduced a lager that clocks in at just 3% ABV and 72 calories. Since a single can is exactly one unit, the company claims that it makes ‘smart drinking’ easier. The namesake brew is made with pilsner malts and three types of hop varieties.
AB InBev started adding prominent nutritional information to its Bud Light packaging. The Drinks Business reports that this is the first beer brand to do so in the US. Bud Light contains 110 calories, 6.6g of carbs and 0.9g of protein per 350ml serving.
In January 2018, Kopparberg producer Cider of Sweden introduced two new low-calorie RTDs under its new brand, Balans Aqua Spritz. Available in Mandarin and Lime flavours, the drinks clock in at 4% ABV and is claimed to be the lowest-calorie 4% ABV drink on the market.
Wine
Proctor and Gamble debuted a new packaging for Tide in November 2018, which looks like boxed wine. Named Tide Eco-Box, the packaging is designed with a handy twist-spout. According to the company, this Tide Eco-Box uses 60% less plastic than normally required.
According to Wine Australia, in 2018, Australian wine exports rose by 10% to AUD $2.82 billion (USD $2.01 billion), driven by strong demand for bottled wines. Similarly, the export volume also grew by 5% to 850 million litres, which is equivalent to 94 million nine-litre cases.
In January 2019, Diageo’s Indian subsidiary United Spirits sold its wine division, Four Seasons Wines, with the intention to focus on its core brands in the country. United Spirits stressed the divestment of Four Seasons Wines forms part of its strategy towards structural rationalisation and simplification.
E&J Gallo Winery reportedly saw strong sales in 2018, driven by its premium portfolio within its wine brands. The companies Carnivor and Dark Horse have seen volume growth of 162% and value growth of 172% over a 12-month period in the UK.
Liqueur
British supermarket retailer, Asda, released a Shimmering Raspberry and Rose Gin liqueur ahead of Valentine's Day 2019. The limited-edition liqueur has an ABV of 20% and comes off the back of the successful Gingerbread Gin liqueur, which was released in time for Christmas.
De Kuyper teamed up with renowned bartenders Alex Kratena, Monica Berg and Simone Caporale to launch a new liqueur range called Muyu. The brand was inspired by the Amazon rainforest and was created using techniques employed by perfumers and will focus on responsible sourcing.
Diageo’s 2018 Bailey’s Almande campaign made use of smart speakers to send users free samples. According to Diageo’s head of digital innovation, Benjamin Lickfett, the company learned that consumers are willing to use adolescent technology, as long as they get some value for it.
In January 2019, UK-based bartender Paul Mathew launched a non-alcoholic aperitif brand – Everleaf – for alcohol abstinent month, Dry January. The namesake aperitif has a bright yellow hue from saffron, earthy and floral notes from iris, and spice and warmth from cassia.
Spirits
In January 2018, New York-based drinks company Sovereign Brands introduced a new gin – McQueen and the Violet Fog – distilled with 21 botanicals including six “found in no other gin”. The gin was made by macerating 15 botanicals to extract oil and flavours before adding six botanicals through vapour infusion.
In January 2018, England’s Greensand Ridge Distillery introduced two new spirits: a namesake apple brandy and a gin aged in Pedro Ximenez casks. The brandy has vanilla, caramel, and spice notes, and the gin offers flavours of molasses, raisin, and Christmas spice. Both products were made using surplus produce.
In January 2018, Scotch distiller Gordon & MacPhail introduced the oldest bottling from its Speyside distillery to date – Gordon & MacPhail 1948. The 70-year-old single malt reportedly offers notes of cracked black pepper, orange zest, and dried fruits. It is bottled at 48.6% ABV in a hand-blown crystal decanter.
Netherlands-based De Kuyper Royal Distillers has partnered with Schwarze & Co to become the primary distributor of Three Sixty vodka in the Netherlands. Three Sixty has reportedly grown to become Germany's second-biggest-selling vodka, boasting larger volume sales than Diageo's Smirnoff brand.
