SELF-ONBOARDING

Store categories concerned (hypothesis)

Process

-20€

Chains

Hotels

2nd store

Florists

needs price adaptation

needs price adaptation + meal adaptation: breakfast prices aren't the same as diner prices

Unreachable

Not the right time

Test schedule

Feedback & questions

1st phase: SOB email

2nd phase: review SOB store draft + activate store

sales pitch + SOB link -> goal is to sign the store without calling them

💡 different mail templates for different store typologies: adapt "ils nous font confiance", "le saviez-vous?"

💡 introduce a link through which people can let us know they'd rather do it over the phone / maybe a link to select a time for us to call them

❓ how do we introduce the 2019 movement strategy? (💡 link to FB community but in which mail?)

❓ what is the plan for those who open the mail but don't self-onboard? (follow-up email, call...)

❓ who is assigned to this phase? (team work / individual)

3rd phase: automatic confirmation email

4th phase: email for last info (RIB etc.)

❓ how do we ensure the supply in auto? (mandatory minimum amount per week depending on store type, or what amount of waste they indicated in the website form)

💡 prices adaptations should be dependent on the store category chosen at the beginning of SOB (ex: hotels + florists)

💡 feedback from stores: quick rating at the end of SOB or follow-up email (separate email or included in confirmation email / additional info email)

5th phase: post-sales

❓ how will post-sales be impacted by SOB? will we need different techniques? how will we define who does a store's post-sales?

❓ how will we distinguish SOB stores from other stores in the beginning (hubspot "recent conversion")

💡 explicitly define 'invendus': it is crucial that we include a recap of what is allowed in the paniers and what isn't from the start to facilitate post-sales