Target Group
Needs
International students
Product
Value
George Brown?!!
High Profit Margins for George Brown
Provides opportunity to obtain full-time job
Delivers IIBA Certificate
New career
Group project oriented courses
Graduates are ready to relate themselves with multiple stakeholders
Co-op
Provides networking opportunity
Flexible timetable
High employability
Industry Partners
Allows BA practitioners to have standardized formal education on the subject
Provides students great understanding of BA practices
Allows GBC to be closer to industry