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Target Group (International students, George Brown?!!, New career), Needs…
Target Group
International students
George Brown?!!
New career
Needs
Provides opportunity to obtain full-time job
Graduates are ready to relate themselves with multiple stakeholders
Provides networking opportunity
Provides students great understanding of BA practices
Allows GBC to be closer to industry
Product
Delivers IIBA Certificate
Group project oriented courses
Co-op
Flexible timetable
Industry Partners
Value
High Profit Margins for George Brown
High employability
Allows BA practitioners to have standardized formal education on the subject