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Zenova website design contents (Current contents (Web design (Too many…
Zenova website design contents
Current contents
Brand Story
Absence of flow within the story
Poor Presentation
Presented as values on website
Irrelevant and grammatical errors
Video/ Visual effects
Too long and repetitive
Lack authenticity or knowledge factor
Irrelevant and unprofessional
Web design
Too many hyperlinks and text on homepage
Insufficient and unattractive products information
Incompatible color tones
Too many fonts
Many links inactive/error (i.e. MD's note, Careers, etc.)
Seo
Lacks key words
Use of sophisticated vocabulary
Suggested changes
Brand Story
Create brand specific story (i.e. Wholesome, Medical, Wellness nutrition)
Keep it short, relatable and emotional (Ref to Gen Mills, DevaCurl etc.)
Create a generic brand story for Zenova, include team story and passion (More like company profile)
Use narrative visuals
Videos/ Visual effects
Remove factory video (IRRELEVANCE)
Include only realistic and relevant visuals
Use of more animated or stop motion videos showing the manufacturing process, quick videos (Less than a minute preferably)
Include attractive fun facts about functional benefits of the products we offer
Web design
Use more hyperlinks than text on homepage
Use relevant and own short phrases
Use no more than two varying fonts
Apply only single or dual colour tone throughout the website
Link seller profile on product page
Project only best featured ingredients in product details via attractive table or visual format
Seo
Use easy-to-comprehend text
Attract crawl and traffic by use of more key words
Subscribe to google search console services