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Community fundraising strategy (The importance of strategic planning (To…
Community fundraising strategy
The importance of strategic planning
To align with your organisation’s top-level direction
To enhance public trust
To ensure trustees’ duties are fulfilled
To promote a cohesive approach
To reduce risk
To provide continuity
The planning process
Strategic planning theories [BOX]
Where you are now
Top-level direction<X=34>
Vision and mission
Strategic aims
Intermediate objectives
The fundraising audit
The external audit
Analysis of the macro environment<X=31>
Macro trend research [BOX]
External secondary research
Analysis of competitors
How well is their community fundraising performing?
What are your competitors’ ambitions?
What strategies and tactics are they engaged in now, and what have they committed to for the future?
Primary research – mystery shopping
External secondary research
Market analysis<X=35>
Market trend research [BOX]
Journals and blogs
Organisations
The internal audit<X=24>
Gaining insight into your markets
Assessing your fundraising processes
Product portfolio analysis: External attractiveness and internal appropriateness
Legislation and regulations governing community fundraising<X=23> [BOX]
Evaluating your organisation’s characteristics
Analysing your portfolio of products<X=14> [DROPPED Analysing past performance of each type of activity and identifying relationships with each supporter group<X=25>]
Stakeholder analysis
SECTION SEEMS OUT OF PLACE?
Gaining insight into audience response to your communications
Pulling the external and internal audits together using
SWOT analysis<X=30>
Summarising
Where you want to go
Setting community fundraising objectives
How you will get there
Setting strategies
The overall direction – Ansoff's Matrix
Market penetration
Product or activity development
Market development
Diversification
Segmentation
Positioning
The case for support<X=33>
Case statements
The fundraising proposition
Your support powers research
Critical success factors
What you will do to get there
Developing tactics
Setting the budget<X=12>
Direct costs
Indirect costs
Overhead costs
Managing costs
Short- and long-term return on investment
Keeping the plan on track
Scheduling
Critical path analysis
Gantt charts
Key performance indicators<X=7>
Identifying and managing risks
Monitoring and reporting