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Factors to Test w/ Scheduled Delivery Fees
(Variable Version) (Variable…
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Social Proof Experiment
"I buy everything on Jet now because I get 2-day delivery without having to pay a $120+ membership fee." — Paula, Jet Shopper
"I buy everything on Jet now because I get 2-day delivery without having to pay a $120+ membership fee." — Paula, Jet Shopper in Manhattan
"I buy everything on Jet now because I get 2-day delivery without having to pay a $120+ membership fee" — Anthony, Jet Shopper
"I buy everything on Jet now because I get 2-day delivery without having to pay a $120+ membership fee" — Anthony, Jet Shopper in Manhattan
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Opportunity Cost Neglect
Variant D: Vague Number | New Yorkers
1.2 million New Yorkers get 2-day delivery from Jet—without a $120+ membership fee. Ready to join them?
Variant C: Concrete Number | New Yorkers
1,293,432 New Yorkers get 2-day delivery from Jet — without a $120+ membership fee. Ready to join them?
Variant B: Vague Number | Neighbors
1.2 million of your neighbors get 2-day delivery from Jet — without a $120+ membership fee. Ready to join them?
Variant A: Concrete Number | Neighbors
1,293,432 of your neighbors get 2-day delivery from Jet — without a $120+ membership fee. Ready to join them?
Social Proof Experiment
Variant A: General
7,983 people have given Jet a 5-star rating — ready to see what the buzz is about?
Variant B: Convert Communicators
"I buy everything on Jet now because I get 2-day delivery without having to pay a $120+ membership fee. — Paula, Jet Shopper
Variant C: Relatability Via Location
1,293,432 of your neighbors get 2-day delivery from Jet — without a $120+ membership fee. Ready to join them?
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Considerations to Note
Scheduling fee changes will only apply to grocery items that are available for scheduled delivery, which will result in customers having to create two separate baskets (grocery basket vs. everything else)