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Aggregate demand (Comparing with microeconomic demand ("Price"…
Aggregate demand
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Consumption (C)
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Categories of goods
Durable goods
The goods such as cars, computers, mobile phones, and bicycles that are used by consumers over a period of time (usually more than one year)
Non-durable goods
The goods such as rice, toilet paper, and newspapers that are used up immediately or over a relatively short period of time
Government Spending (G)
Governments at a variety of levels (federal, state/provincial, municipal/city) spend on a wide variety of goods and services
These include health, education, law and order, transport, social security, housing and defence
Investment (I)
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Types of investment
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Induced Investment
Occurs when firms spend on capital to increase their output to respond to higher demand in the economy
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AD diagram
Illustrates the inverse relationship between the average price level and the total real output demanded. At a lower average price level, a higher quantity is demanded.
A change in the price level will result in a movement along the AD curve, from one level of real output to another
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