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Specific examples and links from media texts (Humans (Media Language…

- - - - Also publishes "Little White Lies"
        
        Movie Magazine
      - Independent company
- - - - 1) Development
        
        Ideas created
        
        Screenplay Written
        
        Financing Sourced
        
        Film Pitched
      - 2) Pre Production
        
        Cast & Film crew found
        
        Locations chosen
        
        Sets built
      - 3) Production Stage
        
        Film is shot
        
        Sound & Music Recorded
      - 4) Post Production
        
        Edited
        
        SFX, MFX & CGI added
      - 5) Distribution
        
        Film is sold to cinemas
        
        Directly online & DVD's
        
        TV studios & Streaming Platforms
      - 6) CIrculation
        
        Marked
        
        Print
        
        Broadcast
        
        Online
    - - Produced by Universal who also own Legendary pictures and New Line cinema- this is an example of vertical integration. Benefits the company as they save money owning all parts of the production line.
      - Universal is owned by Comcast- a multinational conglomerate, this means they have a high income and so they can invest more into the film- higher production values. The company also has a mass audience- which will men the film has a guarented audience.This will also encourage smaller companies to co-produce, who will then bring new things to the production and may encourage new audiences- which are more niche.
      - Diversification: Universal have made a variety of genres of film e.g The Grinch, The Hangover, this means they have a large audience and have made lots of money from other productions and can therefore afford to take risks with films such as Straight Outta Compton- a Biopic- a genre not very popular when it was produced.
    - - Shot in 8K, Shown in 4k
        
        Allows high quality effects and allows cinemas to play it in good resolution
      - CGI, Special effects developements
      - Distributed & Streamed Online
      - Enhanced marketing
      - Online campaign
      - Social media - Audience reposonce
      - Convergence - Linked, state of flow
      - Constant interaction
    - - 2015 - 15 Age Rating
        
        Given a 15 age rating by the BBFC - British Board of Film Classification
        
        Contains Strong language, violence, sex, drug use
      - Trailer was given a 12 age rating
        
        Helps reach a larger audience
        
        More appeal
        
        Gains a larger audience
- - - - Procter & Gamble launched Tide in 1946 and became a brand leader in America
      - Post WW2 consumer boom resulted in rapid development of of new technology
      - This Symbolic Code (Barthes) was clearly successful as Procter and Gamble's competitor products were rapidly overtaken
- - - - The quality or fact of being different
    - - The inclusion of a diversity of viewpoints across different media platforms - There is a large range of opinion pieces in the article (Stephen Bailey - Camp comedian often on the BBC, David Hoyle - Cabaret artist and director - Style of performance often associated with homosexuality, Shamir - Non-binary American musician)
    - - Select groups not being fully represented in the community
    - - Makeup code of eyeshadow and makeup with red nails, traditionally seen worn by women. The typography is pink, a colour with connotations of femininity. His non verbal code is also feminine, with his hand on his hip. All of this contrasts with his dress code of an army outfit- which many would associate with a very masculine person.
    - - Society and culture create gender roles, and these roles are prescribed as ideal or appropriate behavior for a person of that specific sex is a notion in feminist and sociology.
    - - Opposition to gender, males are masculine, females are feminine. Attitude cover, male is breaking gender binary as male is presented as feminine.
    - - The idea that male and females act and perform in a certain way because of traditional social constructions of gender.
    - - Heteronormativity is the belief that people fall into distinct and complementary genders (male and female) with natural roles in life.
    - - Identity is the qualities, beliefs, personality, looks and/or expressions that make a person, but a move towards self-defined, fluid identities and diversity is beginning to take shape where all kinds of bodies and lives are taken into account, and the fixed idea of ‘gender’ is changing. Example: the changing of use of pronouns: Mrs, Mr, She, He.
    - - Traditional societies are related to past events,the society we live in we no longer believe or have the same values as the past generations. Men wearing makeup would have been frowned upon, whereas in our society it has become socially accepted.
- - - - Mediated to show what she looks like at the best of times. Commonly uses makeup and beauty products in her videos.
      - To create the image of having a perfect life as people enjoy watching the celebrity figures life even though it is heavily mediated.
    - - She commonly creates videos which have endorsements from lifestyle and beauty products. This mediates her content as she shows the products as being worthwhile and advertises them. This could control what she really thinks about the product.
      - To make extra money on top of the adsense money from YouTube.
    - - She presents an extravagant luxurious life in her videos. She lives in a large house in Brighton with her Boyfriend and 2 dogs. This creates a lifestyle which people like to watch and see the ‘inside’ of through her vlogs.
      - Creates the ‘celebrity like’ image to her life. This makes the audience believe she is successful.