Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market Entry Stratagies (Direct Exporting (Advantage (Home Based, Learn…
Market Entry Stratagies
Direct Exporting
Advantage
Home Based
Learn before investing
Reduces risk
Most Common
Sell Directly
Disadvantage
Lack of control
Mercy to the Country
Agent/Distributor needed
Licensing
Advantages
Easy to get started
Don't lose control
Disadvantage
Not an easy process
Company temporarily owns
Sale of the License
Lawyers
Governments
Cost
Franchising
Advantage
One of the easiest
Successful brand name
Make money off of fees
Disadvantage
Risky
Someone else's hands
Compromise
Partnering
Advantage
Help you
May know what you don't
Disadvantage
Slow you down
May be necessary
Joint Ventures
Advantage
Sharing risk
Sharing Financials
Stay separate companies
Disadvantage
Not full control
Loss Capital
Different views
Buying a Company
Advantage
The easiest
Immediate claim in the market
Customer base
Brand image
Bypass regulations with ease
Treated as a local firm
Disadvantage
Separate company from original
Expensive
Due diligence is harder
Piggybacking
Advantage
No need to learn
Using existing relationships
Domestic
Disadvantage
At the mercy of the company
Already selling a product
Turnkey Projects
Advantage
Business is ready to go
Usually comes from the government
Disadvantage
Competing
Domestic Companies
Foreign Companies