Something my dad has always strived for is the appropriate and positive representation of his clients and customers. As a someone who has spoken to the US Olympic and Paralympic teams and Committee, as well as colleges, conferences, and businesses, he thinks carefully about not just representing them as incredible athletes, but also as incredible people - mentioning their career accomplishments, families, and diverse lifestyles. He has lots of young customers, including kids as young as 3 and 4, and he says that they are the people he does this for - so that all people can grow up seeing themselves reflected in the positivity and accomplishments of the world.