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MARKETING is a strategic planning process to launch into the market a…

- - - - Field research
        get information
        directly with consumers
        
        •up-to-date information
        
        •expensive
        •time consuming
        
        Research methods
        Internet, phone, mails,
        product testing,
        face to face discussion
      - Desk research
        get information
        through data and publications
        
        Reserch methods
        sales data, statistics,
        market research reports
        
        •cheaper
        •examining the entire market
        •analyzing futrue market trends
        
        •out of date information
        •avaliable data
        is not always relevant
- - - - Targeting
        Define and choose the target market
        
        Positioning
        How consumers perceive the product compared to others on the market
- - - - •Advertising
        •Public relations
      - Advertising media:
        •Television
        •Radio
        •Internet
        •Newspaper
        and magazines
    - - •List price
        • Discounts
        • Sales Promotions
        • Payment methods
        • Payment period
    - - •Design
        •Quality
        •Branding
        •Packaging
    - - •Location
        •Logistics
        •Transport