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MARKETING It's a strategic planning process that identifies,…

- - - - market research
        
        field research
        
        desk research
    - - get us much information
        possible about
        customers' wants and needs
      - get information about
        future market trends
  - - - STP process
        
        segmentation
        
        positioning
        
        targeting
    - - identify a group of potential customers (target market) [targeting and segmentation]
        
        how company wants to perceive thei products in relationship to other competitors' offers [positioning]