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MARKETING: It is the planning process that identifies, anticipates and…

- - - - Primary oe field research
      - Secondary or desk research
    - - collect up-to-date information and important information about consumers' opinions
      - exame the entire market and analyse future market trends
  - - - size
      - shape
      - design
    - - traditional outlet
      - on phone
    - - advertise
      - sales promotion
  - - - examine the market
      - decide who companies are going to target
      - decide the position of their product or service
    - - market segmentation
      - target market
      - positioning