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Fox Insights Feb 18 - Feb 22 (RTD (chillio In November 2018, UK…
Fox Insights Feb 18 - Feb 22
RTD
In November 2018, UK beverage startup Chillio unveiled its range of non-alcoholic drinks. The drinks are currently available in four different flavours — Pineapple, Coconut & Lime, Pink Grapefruit & Ginger and Prickly Pear. The packaging was developed by UK brand design agency Slice Design Ltd.
In January 2019, US brewery Veza Sur Brewing has debuted bottle packaging for three beer products — Spanglish, La Yuma and Mala Yerba. The new bottles are designed to reflect the brand’s Latin and Miami roots. Veza Sur previously only offered draught beers.
In January 2019, Heineken announced the US launch for its high-strength beer, Tecate Titanium, targeted towards Hispanic consumers. At 7.5% ABV, the brew is described to have a distinct aroma and flavour due to “an obsessive and tireless brewing process that results in higher alcohol content and refreshing drinkability”.
In July 2018, Oregon’s Portland Cider Co released a seasonal Pineapple Cider made with fresh pineapple juice from Costa Rica. According to the cidery, the fruit juice was added only after the fermentation process to achieve the perfect level of sweetness and a semi-sweet finish.
Wine
In December 2018, Spanish wine company Winabis introduced a namesake wine that is infused with a non-psychoactive compound found in cannabis, cannabidiol (CBD). The 9.5% ABV expression has a rich emerald hue and is described to have medium sweet flavour notes of peach.
Millennial wine club Winc partnered with renowned Instagram poet Atticus to create Lost Poet wine, a wine that has poems on its label or a spot for the consumer to write their own. Lost Poet is available on Winc’s website and features all across Atticus’s Instagram page.
Brad Pitt and Angelina Jolie’s co-owned winery, Miraval, announced on 5 February 2019 its plans to release a new rosé called Studio. The wine is set to be released on 5 March 2019, named after the property’s recording studio, which was installed above the wine cellar.
In November 2018, UK supermarket chain Waitrose introduced a holiday scheme where it offered a range of 'consumer favourite' wines at a discounted rate of GBP £10 (USD $12.91). The collection includes expressions that represent a cross-section of styles and regions from all around the world.
Liqueur
Drinks Retailing News is predicting 2019 to be a year of new product development (NPD) in the liqueur sector. Producers are displaying increased interest in the UK market, hoping to tap into the prosperous cocktail scene. Pernod Ricard, Diageo and others have displayed increased focus on the segment.
De Kuyper liqueur sent world famous bartender Dale DeGroff to Australia for its 2018 The Works program, a series of inspirational workshops intended to upskill bartenders and consumers on cocktail trends. DeGroff, known as the "King of Cocktails", presented the ‘Twist on Classics’ trend to attendees.
Irish cream liqueur brand Baileys relaunched its range of coffee creamers in 2019, complete with a revamped recipe that contains more real dairy cream and a packaging overhaul. Baileys Coffee Creamers comes in three flavours: The Original Irish Cream, Vanilla Cream and Mocha Mudslide.
Drinks company Eden Mill, from Scotland, released a pink liqueur before Valentine’s Day in 2019, called Love Gin Liqueur. The ‘versatile’ liqueur is able to be enjoyed neat, over ice or in a cocktail with a premium tonic. Love Gin Liqueur has an ABV of 20%.
Spirits
In January 2018, UK’s Edinburgh Gin introduced a ‘multi-sensory’ gift pack for the Valentine’s Day, created in collaboration with Glasgow-based florist, Mud Urban Flowers. The Edinburgh Gin Botanical Bouquets includes a 700ml bottle of Edinburgh Gin Valentine’s, which comes in a bespoke bouquet containing lavender, pink roses, and chamomile daisies.
In October 2018, Diageo introduced 100 bottles of limited-edition Johnnie Walker whisky that are made using whiskies from six distilleries that existed during the lifetime of the brand’s founder. The 50-year-old Johnnie Walker Masters’ Edition is triple-matured and was finished in marrying casks made of 100-year-old oak staves.
In November 2018, Ukrainian packaging manufacturer Technologia designed an eye-catching gold label for French alcohol manufacturer Courvoisier’s Cuvée Spéciale – Initiale Extra brand. The combination of colour and material of the label is intended to give the product a rare and luxurious feel.
In November 2018, New York fashion boutique Harlem Haberdashery made its debut in the spirits world with the launch of a new spirit line – HH Bespoke Spirits Collection. The premium lineup includes a gin, vodka, and rum, all of which clock in at 40% ABV.
