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Inbound (PPC (Display/Search Ad (Landing Page (Download/Form Fill (Nurture…
Inbound
PPC
Display/Search Ad
Landing Page
Download/Form Fill
Nurture Campaign
Qualification Phone Call
Interactive Content
Follow Up Phone Call
Nurture Campaign
Targeted LinkedIn
Landing Page
Interactive Content
Follow Up Phone Call
Nurture Campaign
Download/Form Fill
Nurture Campaign
Qualification Phone Call
App Source
Product Page
Download/Form Fill
Nurture Campaign
Qualification Phone Call
SEO
Blogs
Technical Blogs
Social Campaign
Offer/Call to Action/Form Fill
Qualification Call
Nurture Campaign
Business Blogs
Premium Content/Learn more
Nurture Campaign
Qualification Call
Outbound (ABM)
In-person Event
Attendee List
Immediate Follow-up Email
Nurture Campaign
Qualification Phone Call
Qualification Phone Call
Score website visits and email engagement
Social Campaign
In-person onsite offer
Microsoft (Partner)
Account List
Data enrichment
Identify key targets
Intro Call with
Microsoft/Partner + Customer
LinkedIn InMail
Landing Page
Download/Form Fill
Nurture Campaign
Qualification Phone Call
1:Few Event
Attendee List
Phone Call
Nurture Campaign
Virtual Events
Social Campaign
Attendee List
Score website visits and email engagement
Immediate Follow-up Email
Qualification Phone Call
Nurture Campaign
Qualification Phone Call
Industry Targets
Account List
Data enrichment
Identify key targets
LinkedIn InMail
Landing Page
Download/Form Fill
Nurture Campaign
Qualification Phone Call
Identify Microsoft AE/SSP
Intro Call with
Microsoft/Partner + Customer
3rd Party Lead Engine
Landing Page
Download/Form Fill
Nurture Campaign
Qualification Phone Call
Opportunity is Identified
Existing Customer
Cross-Sell/Up-Sell
Talking to the C-Suite
CFO
COO
CEO
CTO
CMO
CIO
Primary Contact Identified
Net New Customer
Talking to Buisness Leaders
Talking to Manufactures
Talking to Health Payors/Providers
Talking to CPG
Talking to Banking/Cap Markets
Talking to Retailers
Talking to Insurance
Talking to Professional Services
Talking to the Technical Team
Talking to Product Expert
Talking to IT
Talking to Infrastructure Expert
Talking to Data Expert
Talking to Developer
Microsoft Co-Sell
Talking to Microsoft
about an Account
Talking About Azure
Talking about Workplace & Security
Talking About Dynamics
Qualify
Sales Sourced
Discovery Call with Customer
Technical/Industry Expert Discussion
In-Person Discovery Meeting
Technical/Industry Expert Discussion
MQL (from Call)
Connect with Regional DBD
Intro Call with Customer
In-Person Discovery Meeting
Technical/Industry Expert Discussion
Disqualified because of Timing
Reenter Outbound Nurture Engine
Develop
Technical Expert Requirements
Expert + Customer Call/ Meeting
Modern Workplace
Presentation
Azure Infra & Custom Applications
Presentation
Azure Data & AI
Presentation
Business Applications
Presentation
Services
Presentation
Industry Expert Proof
Expert + Customer Call/Meeting
Retail
Presentation
Manufacturing
Presentation
Health
Presentation
Insurance
Presentation
Banking/Cap Markets
Presentation
SaaS Solutions
Presentation