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profitability (Revenue (Units Sold (market share, overall market growth,…
profitability
Revenue
Price/Unit
price elasticity
pricing strategy
Units Sold
market share
overall market growth
new market
changing customer demand
Cost
way 1
Units Sold
Cost/Unit
Variable cost/Unit
Fixed Cost/Unit
way 2
Fixed costs
overhead
SG & A
advertising
Variable costs
Number of units sold
variable cost per unit
packaging
labor
distribution
raw materials
COGs
Market
customer
customer loss?
seeking other product?
consumption habits
price sensitivity
brand loyalty
taste/trend
competitors
who?
position
new players?
market share
company
product
attractive
relevance
product mix
value chain
profit equation
more C's
channels
capacity
culture
collaborators
industry
trend
industry-wide?
economy environment
policy
rate
ways to increase profitability
introduce a new product
increase Sales & Marketing efforts
expand new distribution/supply channels
grow via a partnership(M & A ,JV, outcome)
cost cutting initiatives