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BLOCK 3: BUILDING LONG-TERM SUCCESS (OPPORTUNITIES AND CHALLENGES OF…
BLOCK 3: BUILDING LONG-TERM SUCCESS
THE POLITICS OF BUSINESS MANAGEMENT
Analysing the political context
Managing the political context
EMPLOYEE VOICE
direct
indirect
THE FUTURE DESK
"super-desk"
healthier offices
energy efficient offices
SHORT-TERM AND LONG TERM SUCCESS
Fostering a sustainable innovation culture
The cycles of innovation
PUTTING YOUR IDEA INTO CONTEXT
The politics of business
Political astuteness skills
Sharing astuteness skills
"VALUE PLAYER"
Innovation Strategies for creating value
Becoming a value player
Organisation Value
EMPLOYMENT RELATIONS
What are twenty-first century employee
OPPORTUNITIES AND CHALLENGES OF EMPLOYMENT RELATIONS
The "need" for change
change management
constructively engaging with resistance to change
creating sustainable transformation
QUALITY AND IMPROVEMENT
Why is quality important
how quality can be managed
quality-models
the quality gaps model
improvements
strategic improvements
importance-performance matrix
HOW TO CREATE LONG-TERM VALUE
How to measure issues
Shareholder value
How to measure choices
The problem with historical cost accounting
ACCOUNTING FOR VALUES
How to create shared value
the `'ecosystem' of shared value
QUALITY AND IMPROVEMENTS
Operational risk
sources
Assessing risk
Operational resilience
Managing operational risk
MARKETING IN THE LONG-TERM
RELATIONSHIP MARKETING
Business-to-business relationships
Maintaining long-term relationships
INTERNAL MARKETING
The impact of staff on relationship marketing
MANAGING CRISES AND SUCCESS
Preparing for threats and improvements
crisis management
measuring success
LEADERSHIP
Training for leadership
What makes a good leader
Identifying leadership
Motivational theories