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Faberge Egg Survey Design (Overall structure (Keep it short, Use skip…
Faberge Egg Survey Design
Writing the questions
Wording of the questions themselves
Avoid leading questions
Minimize sense of judgement
Avoid social desirability bias
Avoid ambiguous language
Getting intelligible responses
Including NA or neutral options
Mutually exclusive categories
Include "other" category
Avoid double-barreled questions
Provide reference frames for time and place
Collect detail using continuous scales and collapse later
Break down questions that require calculations
Both/either
Keep questions simply
Easy to digest in survey mode
Limit open ended questions
Be specific
Overall structure
Keep it short
Use skip logic
Group topics on pages
Put demographics at the end
Ask important questions early