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Peafowl Survey Design (Formats of the questions (Breakdown questions that…
Peafowl Survey Design
Formats of the questions
Breakdown questions that require calculations
Include N/A or neutral options
Refer to previous literature
Avoid repeat questions
Limiting number of responses by person
Use skip logic
Collect detail using continuous scales and collapse later
Include "other" category
Pitfalls of surveys
Avoid double barreled questions
Avoiding jargon
Avoid social desirability bias
Avoid ambiguous language
Avoid leading questions
Limit open ended questions
Mutually exclusive answer categories
Overall Survey Format
Ask important questions early
Easy to digest in survey mode selected
Asking screening questions first
Group topics on pages
Put demographics at the end
Use validated scales
How to write questions
Keep it short
Keep questions simple
Ask meaningful questions specifically related to the construct of interest
Be specific
Minimize sense of judgement
Provide reference frames for time and place