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The emergence of 'global culture' (CHOICE? (What is happening…
The emergence of 'global culture'
CONVERGENCE
Adoption of similar values & processes by organisations globally
DIVERGENCE
Organisation closely mirrors the assumptions & practices of an internal or localised context
CHOICE?
What is happening globally?
Does innovation best meet institutional interests & desires?
Consider economic, political & social factors, past & present
The shrinking world of organisations
Knowledge availability is global
Internet & social-media platforms
Instantaneous
Some organisations have greater access & ability to use global knowledge to their advantage than others (Grossman & Helpman, 1993)
Need to judge value of knowledge (Steger, 2003)
Evaluate & employ based on value
Certain organisations have increased influence to shape global culture
Power imbalances in 'developed' world
= greater resources & power to capitalise on process of internationalisation
Both KNOWLEDGE and ORGANISATIONS are global
Rise of global culture coincides with prevalence of transnational corporations (Dicken, 2007)
Crucial
To what extent can an organisation be a global leader?
Are they driving change?
Are they keeping up-to-date with latest international developments
Organisations need to be outward-looking & open to change
GLOBALISATION
Benefits
Greater access to technology
Stronger international relations between nations
Improved living standards
Negatives
Rising inequality
Greater global conflict
INNOVATION & COMPARISON
Organisations need to adopt a 'culture of comparison' (Dibben et al, 2011)
Compare/contrast 'strengths' & 'weaknesses' with other organisations globally
Identify why certain practices work in one context but not in others (Sisson, 2010
Willingness to learn from others (best practices)
Human Resource Management
Identify & seek international 'best practices'
Staff diversity
Foundation for innovation
Challenges
Copying rather than innovation
Small firms adopting bigger firms' practices whether inappropriate or unethical