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Blue Oceans - Article (The four actions framework (Screen Shot 2019-01-23…
Blue Oceans - Article
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Reading a value curve
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An incoherent strategy
When a company's value curve zigzags, it signals that the company doesn't have a coherent strategy. Its strategy is likely based on independent substrategies.
Strategic contradictions
Strategic contradictions are areas where a company is offering a high level on one competing factor while ignoring others that support that factor.
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Blue Oceans = Blue oceans denote all the industries not in existence today. The unknown market space.
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The creation of blue oceans is about driving costs down while simultaneously driving value up for buyers. This is how a leap in value for both the company and its buyers is achieved.
Red oceans = Red oceans represent all the industries in existence today. This is the known market space.
In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known." Here companies try to outperform their rivals to grab a greater share of existing demand. The dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies."
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