Abintegro webinar 23/01/2019 Career Week (Newsletter) (Reporting Hub (Run…
Abintegro webinar 23/01/2019
Career Week (Newsletter)
Career Week newletter
5 written articles, new every week
focus is for engaging existing users to keep them coming back rather than new students
From the admin area you can...
customise the email to be Swinburne branded
manage content that's included
write your own content
see the training videos
Managing career week
switching content on and off
Managing your newsletter
customise preview. Can make the changes once
colours and buttons
Goes out on a friday. preview wich articles you want to appear on a Thursday.
Writing your own articles
check 'Accept terms'
Other University examples of customising
add an article specific for your institution at the top
in the introductory welcome message
Linked to the Abintegro video
Do we have a promotional video?? Developed by Abintegro?
give event dates and times to promote
Use your own imagery
Run reports in the admin area
Users - unique users of all time
Logins - of all time
Activities (on average 30 per user is good)
Month on month table
cab be filtered by date, theme or group
can we pull a regular report in CSV file? Dapper??
Activity over time
Check to see if there is an impact of sending a newsletter by looking 2 days after. Spikes can show the impact
Activity by type
What are students accessing
What's most popular and top level 'products' or what a student is gravitating to
Use the top topics as a way to identify what resources to promote and where.
What are your students interested in?
Job search activity
look at the key wordsearches
Use for advising employers
How do we compare?
Trends for job searches