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right advice (celery test (celeryM&M'scookiesrice milk…
right advice
celery test
consistency between
WHAT you do
and
HOW you do
celery
M&M's
cookies
rice milk
The advice
doesn't fit
It's just not
good for you
too many
of decisions
celery
+
rice milk
you believe in
looking after your health
Starting
with WHY
clear filter of
decision-making
Influence of symbol
the goal is to protect the meaning the symbol represents: WHY
Without Clarity of WHY,
a logo is just a logo
Representation of
values and beliefs
advertising
"It really speaks to me"
Megaphone
