Please enable JavaScript.

Coggle requires JavaScript to display documents.

Mini In 2019 - The cool car takes on the conservative company car market…

- - - - Personalised experience - design p.4
    - - Motto: Every MINI is my MINI
        
        Try to create a linkage between the brand and the coolest section of the millennial, design oriented urban culture.
        
        In the future, Customers of the brand would, the marketing people mused, call on MINI for a much larger shares of personal services, going beyond transport and tailored to their personal requirements where they are, day or night. The MINI of the future would be available 24/7, picking its driver up from their desired location in a fully automated way, and adapting itself to the driver’s individual tastes, interests and preferences.
        
        As to the attitudes based on the research made by Simms and Trott, Mini’s customers most of all perceive Mini as a sporty, fun, and fashionable brand in addition to an historical iconic association (2006, pp.231- 234). p.19
        
        Tom Salkow- sky, Mini's marketing chief, said it's a continuation of the brand's long-time strategy of turning left while the rest of the auto companies turn right. p.20
  - - - The Mini Countryman has always had two jobs. It’s been the Mini for people who want a crossover. But also for people who had a Mini (a real one, a three-door hatch) but who then needed to trade up into more space. Because that extra-space role is now very nicely filled by the new Clubman, this second-generation Countryman has be- come the Mini with even more extra. p.22
- - - - Swedish government gave a significant push to the growth of company car sales through a comparatively low level of taxation of fringe benefit cars. (Förmånsbil)
      - The Swedish employers – private as well as public – adapted generous company car policies, widely using company cars as ‘fringe benefit’ cars. p. 23-24
      - True to the Swedish car culture, fi-
        nally, the employers also included large premium cars in their fleets, indicating the com- pany that the privately used company car (fringe benefit cars, or FB-cars) as the family’s “first” car. --> More at p. 24-25
  - - - Typically, the large corporations with major fleets based the development of their fleets on fleet operation routines, purchasing/leasing strategies and well-defined company car policies. p.26
    - - Typically, the large corporations interacted directly with the OEM’s key account managers to get competing bids when they announced their annual purchasing plans. p. 26
- - - - Inlåsningseffekt? Endast OEMs har access
        
        EU? p.33