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IMPACT (ACCESS (digital technologies have led to new user-fiendly sites e…
IMPACT
ACCESS
digital technologies have led to new user-fiendly sites e.g. YouTube, that enable media consumers to become active media producers by uploading and sharing are media content.
hugely successful because it is inexpensive to publish content online. Media creation is no longer exclusive to those who work in the media industry
Guerrilla or amateur journalism is the term given to a move away from career journalists to ordinary people playing a big role in reporting on news events.
an advantage of the above is an increased democracy where more people than ever can take control over media products rather than just a select few.
CONNECTIVITY
Using social networks, digital communities of shared interests have formed to enable an easier communication and collaboration of co-authored media products.
The internet can bridge geographical distances and form a sense of a global village. This is the idea that the internet has removed the geographic boundaries that people have been restricted by when trying to access information.
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PORTABILITY
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this allows everyone to be always connected thats what mobile devices allow a consumer to do always stay connected.
CONVENIENCE
Media content can also be accessed in ways that are user-friendly and require little technological knowlage.
Global,national and local media networks can now be accessed at the touch of a button at a time that suits the viewer.some worry ,however ,that we are becoming over-reliant on telecommunications networks for our information