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Microsoft (Bill Gates (charisma (clarity of WHY (belief in a purpose…
Microsoft
Bill Gates
Inspires
hard to define
impossible
to measure
too elusive
to copy
shy
awkward
a social
misfit
charisma
loyalty
clarity of WHY
belief in
a purpose bigger
than themselves
optimism
the most
complicated problems
can be solved
a PC on
every desk
Steve Ballmer
Energy
to scream
to sweat
Motivates
passion to
computers
easy to see
good night's sleep
into
organization
bonus
promotions
carrots ant sticks
manipulations
short-term
