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NPD (Wholesome (MEAL REPLACEMENT) (Diskettes (Protein rich, Baked -…
NPD
Wholesome (MEAL REPLACEMENT)
Diskettes
Protein rich
Baked - healthy
Sweet - appealing taste
Chewy bars (5 Star)
use more cocoa powder than cocoa butter (Dark choc)
Use of natural sweeteners or coconut sugar
Replace with coconut oil
Smoothie/Smoothie mixes (current capacity of making powders)
Highly calorific
Tasty
Balanced nutrition delivery
Meal Replacement beverages (Pre constituted formulations)
Soy milk/ Almond milk based (Nutty flavour)
Coconut milk based (Tropical flavour)
High Calorie content
Energy providing supplements
High calorie gels
Sports nutrition gel
High in carb & protein
Adaptability?
Energy bars (Snacks)
Protein bars (Soft & Hard) - Evening Snack
Cereal bars - Breakfast bars
High fibre & Carb rick - Post workout bars
Energy drinks
Energy shots
Aerated version
Ashwagandha herbal drink
New Concept Store (Feasibility study to be conducted)
Motto : Free from artificial flavours, colours, preservatives, sweeteners and hydrogenated fats
In the likes of wholefoods market store in USA
Health food store concept
Why ?
Current players like Patanjali, Nature's Basket etc. (Not appealing or 100% genuine)
Consumer needs? (Back this by market research)
Potential gap in the market?