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MARKETING (TYPES OF MARKETING (PRESENTATIONS) (Sensory Marketing…
MARKETING
DEFINITON
Process of plantation,ejecution of prices and distribution of ideas and marketplace
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TYPES OF MARKETING
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Personalized
Representative of the 90´s
°Is about customers consummation habits in data base
°For example the material of the school, the customer is the student
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Massive marketing
°Representative of the 40´s and 50´s
°Focused in the product, don´t in the customer
°Any comercial effort target the whole population with out distintion using the T.V
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Niche Marketing
°Representative of the 80´s
°the companies find new sub-divisions of the market specific
°For example the KIDS
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BASIC CONCEPTS
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Brands
Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
Product
output or result of a fabrication, manufacturing, or production process
Service
A valuable action, deed, or effort performed to satisfy a need or to fulfill a demand.
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