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RWS Case Analysis (Issues (mismanagement with the stakeholders (activist…
RWS Case Analysis
Issues
Cruelty to Dolphin
didn't follow the import regulations
mismanagement with the stakeholders
activist groups
Stakeholder's Engagement
Goals/Objective
Common ground
both: promoting animal welfare
RWS: for research purposes
Activist: against animal abuse
Build Trust
Mutual Respect
Mutual understanding
Analyse
Interest of activist groups
"cause"
want to be taken seriously
interested in their legitimacy - seem to be legitimate
want support
via publicity
Range of Approaches
confrontational
vs cooperative
offensive vs
defensive
ignore
vs solving the problem
ignore: to watch and see - they belief in their action and get more data
solving the problem - immediate action
direct vs indirect
Direct - via the company directly
Indirect - via third party
The better one - use another animal activist group to support them
Case: RWS had invested - they therefore didn't want to give in to the activist
Activist
What can they do to raise the problems up - to bring the problem to the government
They allowed Animals right - because this is more politically safe
Government (tends to incline towards RWS)
RWS can help to contribute the economy
When they first introduced to build casinos - there were a few debates.
Hence, the gov wants to prove themselves right
Supplier - MasterCard
If this goes against RWS's mismanagement - RWS might lose customers who are using MasterCard in the casinos