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IIDS Lect 2_ Part 2 (Succesful strategy cont.: (3.Making clear tradeoffs…
IIDS Lect 2_ Part 2
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5. strategic continuity
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“Reinvention” and frequent shifts in direction are costly and confuse the customer, the industry, and the organization.
Implications:
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Continuously improve ways to realize the value proposition (strategic continuity and continuous change should occur simultaneously).
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Developing strategy
Market- and resource based view two key options for developing strategies and achieving competitive advantage:
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Resource-based view
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Keys: Firm’s resources, capabilities, and competencies
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