Please enable JavaScript.
Coggle requires JavaScript to display documents.
Goal: To create a Photography library that communicates our core values…
Goal:
To create a Photography library that communicates our core values with authenticity
WHO is smartsheet customer?
Persona dev to define
Research inquiry made to UX team 1/18 :check:
WHAT is the brand voice
map out to mood board of visual representation :green_cross:
Trustworthy
Brainstorming
Develop adjective based mind-mapping to look for patterns and connections that tie back to persona / target market :green_cross:
What is Smartsheet
Values:
Authentic
Trustworthy
Pragmatic
Relatable
Approachable
Confident
Smart
Enterprise-ready
Innovative
Imaginative
Decisive
Empowering
Offerings
SaaS
B2B solutions
What solutions are we trying to solve with photography?
Customer Stories
Advertising
Marketing
Making collaboration work
Make better decisions faster
Automate work processes
Deploy with confidence
What is customer take-away
Feeling of empowerment
Trusting our service
Channels
Social
Advertisement
Marketing
Events
Video
Digital
Product verticals
Construction
Technology
Healthcare
Education
Financial Services
Professional Services
Retail
Government
Entertainment
Energy & Utilities
Limitations
Service providers
Stock photography sites
Studio
Budgets
20k ear marked 2019
Project based
Lack of brief
Timelines
Styling
Perspective
Technical
Lens flare
telephoto lens blur
Focal point
Lighting
Natural
Studio
High key
Backlight
Tonality
Subject matter
People
Diversity
Product
Metaphorical
Abstract
Audience
Casual
Industrial
Wardrobe
Colors
Brand palette?
Neutral
Casual
Formal
Environment
Indoor / Outdoor
Background
Composition
Framing
Positioning
Color palette
Contrast
Structure
Ideally this lives as a digital asset management system on-line
Controlled by a set of user defined criteria
Our current Brand ID software has a
DAM feature
that we can implement
Stage 1
Develop Moodboards
Audit of current photography being used in the wild
One of each as deliverable
Safe option
Literal
Risky option
Abstract
Middle ground
Verticals
Attached to brand values
Stage 2
Stakeholder interviews
Paul to lead
