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Email Funnel Sequence (Opt-In Freebie: Self-Care Challenge (Tripwire Offer…
Email Funnel Sequence
Opt-In Freebie: Self-Care Challenge
Tripwire Offer: Empowerment Journal
If Tripwire Purchased
Email #1: Tripwire Product Delivervy
Email #2: Check In (How are you doing with the purchased product?, FAQs on how to best use, etc)
Skip to Email #2 In "Non-Purchased" Category
If Tripwire Not Purchased
Email #1: Opt In Deliery
Email #2: Value Ad - relates to opt-in
Email #3: Share Story + Intro To Course
Email #4: Course Offer #1
Email #5: Course Offer #2: Share testimonials, urgency, etc.
Email #6: Course Last Call Email
2 more items...
Opt-In Freebie: Free Discover Call
Tripwire Offer: Empowerment Journal or (new idea) a self-led assessment + ebook about being an authentic you
If Tripwire Purchased: Same As Self-Care Funnel
If Tripwire Not Purchased
Email #1: Myth Buster Email
Email #2: Case Study
Email #3: Invite For One-on-One paid call
Email #4: Share your story/insecurities and how you overcame.
Email #5: Invite To Book Call Again
If Not Purchased: Course Emails
If Purchased: Booked Call!
Opt-In Freebie: Letting Go Challenge
Tripwire Offer: Affirmations + Empowerment Journal Bundle
Same Funnel As Self-Care Challenge