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culture and international business (components of org culture (behaviour,…
culture and international business
This is a set of traditional values & norms of a group (the way we do things here)
differentiating cultures
power distance
long term orientation
maskulinity/femininity
uncertainty avoidance
Individualism
why consider organization culture
only if u know your organizations culture you can start an informed change management process
international operations require some kind of match btwn the organizations cultural norms of the host country
mismatch can lead to to failure of internationalization process
components of org culture
behaviour
values
beliefs
paradigms
cultural diversity and the global manager
challenges
markets
cultures
procedures
legal frameworks
political environments
organization respomce
recruiting of the right pipo
cultural sensitivity training
on the job exposure to diverse contexts