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DESIGN NOTES (CONTRAST (SHAPE: ROUND, ANGULAR, BOXY, CURVED, VALUE,…
DESIGN NOTES
CONTRAST
SHAPE: ROUND, ANGULAR, BOXY, CURVED
VALUE
COLOUR/SATURATION
SHARPNESS
DETAIL FREQUENCY
DIRECTION
MATERIALS
COMPOSITION
Blockers (Stop eye leaving page)
Rule of thirds
Leading/directional lines
Etc. (See composition presentation)
PROPORTION
70/30
BIG, MEDIUM, SMALL
MICRO DETAILS (GIVE SCALE)
SILHOUETTE
POSITIVE AND NEGATIVE SPACE
OVERALL CONTOUR
DESIGN / SHAPE LANGUAGE
Artistic/design movements
Creating a coherent design that considers both purpose and context
AESTHETICS
FUNCTIONALITY: MORE LIKELY/EASY TO USE (FIRE EXTINGUISHER EXAMPLE)
BUSINESS: MORE LIKELY TO BUY
SEMIOTICS
Design Elements (used to make art): Line, Shape, Form, Colour, Value, Texture, Space
Design Principles (how to apply the elements effectively): Emphasis, Balance, Contrast, Repetition, Proportion, Rhythm, Harmony
BIOMIMICRY
TECH DESIGN
FUNCTIONALITY/BELIEVABILITY/LOGIC
DETAIL PLACEMENT: Largely where things connect and interact. Consider construction.
STRESS CONCENTRATION / RISERS
AWARENESS OF CONSTRUCTION: HOW WOULD OBJECT BE MANUFACTURED AND ASSEMBLED
MATERIALS
TRANSITIONAL ELEMENTS (START AND END)
Functionality: How would it work? (In Theory)
PACKAGING: Elements that are required for functionality and must be worked around (i.e. Car engine, gun trigger etc.)
ENGINEERING
LEARN FROM HISTORICAL DEVELOPMENTS OF HUMAN ENGINEERING/TECHNOLOGY
LEARN FROM EVOLUTION/DESIGN OF NATURE
Composition
Visual weight
Balance
Exposed vs. Covered
Big, medium, small (micro details)
Graphics, info
70/30
Repeated angles
ERGONOMICS
ABSTRACTION
ART FUNDAMENTALS
Anatomy
Composition
Perspective
Value
Colour Theory
Light Theory
Elements and Principles of Design
RESEARCH
MINDMAPPING
MOOD BOARDS
SKETCHING
RESOURCES
PLANNING
5 W'S: WHY, WHAT (DOES IT DO), HOW (DOES IT WORK), WHO (USES/OPERATES IT), WHERE?
CONFIDENCE
INCREASE CONFIDENCE WHEN STARTING A DESIGN
USING A BASE HELPS WITH THIS
REMOVES BLANK CANVAS
BASE COULD BE:
3D MODEL TO SKETCH OVER
PHOTO TO SKETCH OVER
FIND EDGES SKETCH TO WORK WITH
ETC.
START WITH ORTHOGRAPHIC ELEVATION VIEWS
CONSTRAINT EXAMPLES: CREATE CONSTRAINTS TO WORK AROUND TO GIVE YOURSELF A DIRECTION
Vehicle
Fast
Streamlined, rounded, mimics sharks,birds etc.
Defensive
Heavy, slow, protected, reinforced
Transport cargo
Load bearing, large scale, specific function
Transport people
Internal space, capacity